SEO is often viewed as the difference maker between failure and success in the online business environment. The growing field is increasingly gaining prevalence as well as importance, and new opportunities for jobs were made possible at both individual firms and internet marketing companies. A search engine optimization manager will take on a wide variety of distinct roles and will also require a large array of knowledge.
Organic Search Engine Optimization
One of the most important priorities of a search engine optimization manager is organic SEO. This will generally include most aspects of SEO outside of PPC advertising, which isn`t included in the organic realm. Various areas of importance will include keyword research, link building, overall marketing, promotion or domain name selection. Managing to dig up relevant keywords or phrases, and utilizing them in the proper manner will remain a priority.
PPCLinkBuilding has managed to rise to the premier task of any search engine optimization manager. In a recent study compiled by Seomoz.org in 2009, various factors related to link building will hold the top 3 most important spots for how sites will get ranked within the search engines. A search engine optimization manager will have to obtain partnerships within the niche, find high-ranking sites willing to give a link back to their company`s website, provide services with other webmasters and take part in various other techniques to aid build links to the website.
PPC advertising is known as paid SEO as well. A search engine optimization manager will be responsible for running pay-per-click campaigns. This work will include bidding techniques, landing page optimization, keyword research or advertising copy, and more. Pay-per-click may produce powerful success, and the roles of search engine optimization managers are to manage to capitalize on that while also keeping costs down.
Social media is nothing more than to gain more prominence in the realm of SEO and internet marketing. Almost any job description for a search engine optimization manager in our times will place a premium on a skill set which will include a proven track record navigating the ever-evolving social media world. To be able to utilize online tools like Youtube, LinkedIn or Facebook is of great importance.
Individual Firms vs. Companies
The job description for a search engine optimization working at a company, instead of one who works for an individual firm will be quite distinct. The search engine optimization manager at an individual company will be to handle multiple accounts or customers, and will also be part of a much larger team which is all dedicated to SEO and internet marketing. The search engine optimization manager who works for only one firm will be concentrated on their need alone, and will also have less help when it comes to staff members for getting the job done.