The toughest part about marketing is to find potential buyers. It is not easy to reach out to prospective buyers until you have the details about what they are looking for, their expectations, how you can tailor the product to meet their demand and so on. You should have the most powerful marketing tools and also customer details to help you reach out to them effectively and sell your products without being ‘pushy’. This is where the squeeze page can help you. While the Facebook page helps you draw traffic to your website, it is the squeeze pages that collect information about users who have shown interest in your business.
It is a must to have a squeeze page in order to generate valuable leads and increase sales. Adding a squeeze page is not a herculean task, but designing it can be one if you do not have a definite plan about what you want. This page exclusively focuses on gathering information from the visitors. Not all visitors will be willing to part with their details if they do not have confidence in your business. Hence, you must strengthen your Facebook page with the powerful, persuasive and informative content. Also, the squeeze page must be interesting to engage the visitors and must collect minimal, yet useful, information in order to gain the visitor’s confidence.
You must have clarity on where to add it. Your Facebook page is the root that will redirect visitors to the page that you are inserting. The link must be planned well so it is both relevant and compelling for users to fill in the details you require. Adding small audio or video clippings to the squeeze page can make it more attractive and engaging.
Once you have designed your squeeze page and know where to insert it, you can make use of applications designed specifically to help you insert these pages on Facebook. These applications can be downloaded from the internet. Some of them also come with a CD to guide you through the steps to add the squeeze page. These applications are easy to use and are designed to be extremely user friendly. Since there are many tools that help you add the squeeze pages, it is advisable to understand all the options you have. Take time to decide on the best and easiest application to help you accomplish the task successfully without any glitches.
Adding squeeze pages to your Facebook page is a cost effective marketing technique to reach out to a large audience as compared to advertising through other channels such as the radio, television and newspapers. Start by making your presence felt through an impressive Facebook page. Back it up with an equally impressive squeeze page and you will see people genuinely show interest in your product. This solution is especially useful for small companies that want to make it big in the near future. If you need help, just run a quick search on the internet and you will find online videos and even forums that can help you accomplish this task with the help of experts.