You now know that you own a wonderful site, and you also know that you are probably doing quite well when traffic comes into play, but probably there is more you can do to increase your traffic a bit to jump in front of your competition.
1. To be able to use social media sites to aid the ranking of your site, you will have to first make some keyword research. This may be done with a wide variety of services, both paid, but free of charge as well. This way you will have an idea about what users will search for in your field, and you will then be able to target all your documents to it.
2. With all the keyword research you just made, you should also take into consideration re-writing your site`s content to include these keywords. Use the keywords or phrases like they appear in the searches, and try to aim for less than seven percent keyword density, as more than this figure will trigger Google`s attention on you. You will be able to check the density of your keywords and phrases with a wide variety of tools over the internet.
3. Now that you managed to finish your research and you have your content in place, you will have to create some accounts for several social media sites, like MySpace, LinkedIn, Facebook or StumbleUpon. Get in touch with other people who are interested in driving traffic to their sites, and try to list the link of your website in a wide variety of such places. Try to keep in mind various major websites like Yahoo or Ask, as well as forums.
4. You may also leave relevant comments on other websites or blogs which you will find to be related to your site. Always be interested in those types of blogs which will be do-follow, as this will most certainly help you build back-links, which most of the major search engines like Google will love it.
These are only a few basic tips which you can use if you are interested in using social networking website for the search engine optimization of your website. If you feel like you need to know more about all this, you can always make a more in-depth research on the matter by using the online environment. Such an online research will offer you the required information in a matter of minutes.