Facebook allows people visiting your page to show their appreciation for the content or brand by clicking on the ‘Like’ button. It is a great way of gauging what your target audience likes and dislikes and also to find out more about the kind of content that actually generates interest and response. It isn’t easy to get a large number of ‘likes’. A few focused steps, taken in the right direction, can ensure you get plenty of ‘Likes’ on your Facebook page from diverse sections of audience, including friends, fans and followers. Here are a few simple and effective tips to help you get more ‘likes’ and also promote your brand and establish a strong online presence.
When you want your audience to like the page, you have to give them what they want. A very simple but effective way of doing this is by asking them entertaining and interesting questions on what they actually expect on the website and the kind of content they would love to see and read about.
Another efficient way of getting Facebook page likes is by using pictures that touch a chord with the visitors. Most people, who visit your brand page, do not have the patience to read though paragraphs of content. Instead, a meaningful picture that complements the minimal information given can have a profound impact.
In order to get Facebook page likes, you can also use promotional gifts, vouchers or prizes for contests. A large number of visitors will always try getting lucky with the promotional gifts by clicking on the ‘Like’ button.
You can encourage their readers to respond and interact more by explicitly requesting them to ‘Like’ the page if they loved what they saw or read. Openly reaching out to audiences is a good strategy as it helps to evoke response even from those who usually don’t respond.
You can offer extra information or tips on certain topics that interest your target audience, but only after the visitor ‘Likes’ the landing page.
Lookout for similar groups on Facebook and network with them extensively and provide the URL to your page. Since you will be inviting like-minded people to visit the page, you can be sure of getting more ‘likes’. However, never do the mistake of joining groups that have no relevance to your business, just to increase the number of ‘likes’ since you may be reported for trying to spam this social networking website.
Promoting your page is an obvious but very effective way of getting more ‘likes’. When you ask your friends and family members to share the page, you are allowing more people to check the page and learn more about the brand. This will help you reach out to a larger audience, which in turn increasing the chances of the page being liked.
Interact with the audience through the page. Using phrases like, “as per public request” and “following public sentiment and feedback” will bring you closer to your target audience.
If you are not governed by any monetary constraints, you can even purchase Facebook ‘likes’ at a certain price.
Facebook advertising is another way of increasing the ‘likes’, but this involves spending a certain amount of money and is not recommended for those on a shoestring budget.